This project was an ongoing collaboration with the festival for the development of their visual and graphic elements for the years 2023 and 2024, each with their own concept. I directed the creation of the official poster, which then was translated to social media content and print assets for the London, ON based music festival.
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Software : Adobe Illustrator, Adobe Photoshop
Category : Creative Direction, Art Direction, Marketing
2023 - A Modern Twist
Keeping the original sun illustration and the iconic font, I created a fun, colourful concept. The colour palette and illustrations for this project were chosen to communicate the festival’s concept of a diverse, family friendly and culturally rich proposal that happens every year at the same location.
2024 - 30th Anniversary
Keeping the original sun illustration and the iconic font, I created a fun, colourful concept. The colour palette and illustrations for this project were chosen to communicate the festival’s concept of a diverse, family friendly and culturally rich proposal that happens every year at the same location.