about

This project was an ongoing collaboration with the festival for the development of their visual and graphic elements for the years 2023 and 2024, each with their own concept. I directed the creation of the official poster, which then was translated to social media content and print assets for the London, ON based music festival.

info

Software : Adobe Illustrator, Adobe Photoshop

Category : Creative Direction, Art Direction, Marketing

2023 - A Modern Twist

Keeping the original sun illustration and the iconic font, I created a fun, colourful concept. The colour palette and illustrations for this project were chosen to communicate the festival’s concept of a diverse, family friendly and culturally rich proposal that happens every year at the same location.

2024 - 30th Anniversary

Keeping the original sun illustration and the iconic font, I created a fun, colourful concept. The colour palette and illustrations for this project were chosen to communicate the festival’s concept of a diverse, family friendly and culturally rich proposal that happens every year at the same location.