This project was directed for the New Era series of the Papa World Tour, a gay circuit party created by Elliad Cohen. The concept for the party was developed based on the “new normal” after the COVID-19 pandemic and the Monkeypox outbreak. A 7 month process of conceptualization, storyboarding, budgeting and scouting was completed and approved by Elliad and his team before production.
Software : Adobe Illustrator, Adobe Photoshop
Category : Creative Direction, Art Direction, Marketing