Le Zapatiere

about

This user experience installation is a brand experience for Le Zapatiere, a shoe and accessory brand in Bogotá. The experience was designed with the purpose of creating a space where the brand could be showcased through its values, allowing people who identify with them to see themselves as part of the brand’s target audience. 

info

Software : Adobe Illustrator, Adobe Photoshop, Basecamp, Premiere Pro

Category : UX Design, Creative Direction

the experience

This installation was set for the biggest music festival in Bogotá, which is held during the rainiest season of the capital. Users see a white cube emitting colors and loud music. As they approach the structure, users are greeted by a “Gear Up” sign, where free white ponchos featuring the brand logo are distributed.

After wearing the poncho, they enter the structure. Inside, footprints guide them to stand in a designated place, facing a mirror. A video was designed with the concept and values of the brand. This video is projected onto the users, creating an immersive space where they can visualize the brand’s values. At the end of the experience, users will find a QR code prompting them to follow the Instagram page and shop online for shoes and accessories.

project stages

Brand research & Client Consulting

Brainstorming & Moodboard Creation

Insight Finding & Conceptualization

Prototyping

Modeling

Budgeting

Final Delivery

team

Juliana Pinilla

Gabriela Mejia

Antonia Reina

Catalina Balcazar

María Juliana Gonzales

María Paula Conde

research & documentation

This project’s research culminated in a comprehensive presentation delivered to stakeholders, synthesizing insights from each stage of the research process. The document included:

  • Introduction and Context: An overview of the project goals and its alignment with stakeholder objectives.
  • Brand and Audience Analysis: A detailed exploration of the brand’s identity, target audiences, and user personas, highlighting their motivations, frustrations, and preferences.
  • Competitive and Local Market Research: Insights from analyzing similar local businesses and competitors, providing inspiration for the creative phase.
  • Insight-Driven Creative Direction: The experience was created by a methodic process of conceptualization from research to guide visual and functional design decisions.