Lakefield Farmer’s Market

Lakefield Farmers’ Market home ux design about This project was completed by an extensive research on Lakefield Farmers’ Market located in Ontario. A complete design of a competitive analysis, market segments, brand personas and, the definition of a creative brief where key aspects for the success of their branding and web redesign.  info Software : […]

El Parchadero

El Parchadero home graphic design about Translated to “The Hangout Spot”, El Parchadero is a project created for Poker, one of the leading beers in Colombia. An in-depth analysis of the brand’s key message, audience and current market was done to be able to come up with a visual campaign composed of illustrations that promote […]

Created For Adidas

24/7 Sin Límites home graphic design about This project was directed and completed by myself for a design contest hosted by Adidas in Bogotá, Colombia. I was selected as the 4th winner and the designs were available in select Adidas stores of the city.  info Software : Adobe Illustrator, Adobe Photoshop Category : Creative Direction, Illustration, […]

Social Media

Social Media home graphic design about As a freelance designer, I’ve had the opportunity to work beside different brands all around the world, by teaming up with them we are able to create graphics that convey their brand message across all platforms. More than visually appealing designs, a general understanding of design systems, branding and […]

Aura

Aura home graphic design about This project was completed by a process of creation that involved the analysis of the book “Aura” by Mexican novelist Carlos Fuentes. The outcome consists of the full layout design of the book including the cover, typography and colour palette. An extensive research was conducted to make sure the illustrations […]

Zodiac Convergence

Zodiac Convergence home graphic design about The concept for this illustration is born by understanding the similarities between my Western and Chinese zodiac signs, creating a dialogue with the harmonious fusion of two distinct cultural and astrological elements. This illustration serves as a visual representation of a unique way of viewing identity, where the Western and Chinese zodiacs […]

Liverpool Street in The Rain​

Liverpool Street in The Rain home graphic design https://live-pinillaah.pantheonsite.io/wp-content/uploads/2024/08/copy_05040BFC-28E5-4922-80B6-BB044516F60A.mov about This project was done by selecting a song and creating a concept that was translated into an animation. The technique used was a traditional rotoscope where the cow was drawn through a digital software frame by frame until the desired outcome was achieved, matching the audio […]