about
This proposal consists of a mural created by analog interaction between the audience and its materiality. The mural is designed to fit the artist’s graphic choices and is composed of layers that the audience can tear off arbitrarily to progressively build the final composition. The different layers of the mural piece contain the same image with different textures, colors, and illustration styles.
info
Software : Adobe Illustrator, Adobe Photoshop, Premiere Pro
Album : Colores – J Balvin
Category : UX Design, Creative Direction
creative brief
Through an interactive experience, create an advertising piece to promote an artist in the city of Bogotá. The piece must be developed through a performative dynamic, unfolding within a specific period of time and location.
user journey
The user journey was designed to achieve the following objectives:
- Get the users’ attention with the white mural displaying the artist’s album name and icon, drawing them into the interactive experience.
- Engage users by enticing them to select one of the individual posters, each serving as a tangible memento of their interaction with the artwork and the artist’s brand.
- Facilitate an interaction by prompting users to scan the Spotify code printed on the posters, connecting them to the promoted album.
team
Juliana Pinilla
Gabriela Mejia
Daniela Morales
Simon Zapata