about
This project was completed by an extensive research on Lakefield Farmers’ Market located in Ontario. A complete design of a competitive analysis, market segments, brand personas and, the definition of a creative brief where key aspects for the success of their branding and web redesign.
info
Software : Adobe Illustrator, Adobe Photoshop, Figma, Adobe XD, Basecamp
Category : UX Design, Web Dev & Branding
creative brief
Redesign an aging website for a new audience, attracting new interactions with locals and vendors. The desired perception is a modern and dynamic market that enriches the community by creating meaningful connections with customers and local vendors in a welcoming atmosphere.
team
Juliana Pinilla (UX and Visual Designer)
Derrick Fuentes (UX and Visual Designer)
Abby Goble (Project Administrator)
Merril O’Malley (Client Liason and Visual Designer)
Mason Teal (Designer)
insights
Community-Focused Rebranding: Designed a cohesive brand and website for Lakefield Farmers’ Market, prioritizing approachability and community connections.
User-Centered Design Approach: Conducted research and developed market segments and personas (Emma, Sarah, Mark) to guide design decisions.
Accessible Design Principles: Ensured usability and accessibility by crafting a responsive website with clear navigation, event details, and vendor information for both desktop and mobile users.
Brand Consistency: Delivered a comprehensive branding guide covering logo usage, color schemes, typography, and imagery to maintain a unified brand presence of the market.
Wireframes and Iterations: Combined two low-fidelity wireframe concepts into a polished final design, ensuring seamless user journeys and reflecting persona needs throughout the site.
Efficient Project Execution: Completed all deliverables on time within a seven-week timeline, including moodboards, branding, wireframes, and the final website.