24/7 Sin Límites
about
This project was directed and completed by myself for a design contest hosted by Adidas in Bogotá, Colombia. I was selected as the 4th winner and the designs were available in select Adidas stores of the city.
info
Software : Adobe Illustrator, Adobe Photoshop
Category : Creative Direction, Illustration, Product Design
creative brief
Capture the essence of the brand, the love for sports and urban identity in a creative way.
concept
“We are the inhabitants of a global and diverse space that continues to challenge limits and break limits. We are the capital of effort and the desire to continue growing. Regardless of the barriers, we continue running, pedaling and training without looking back. We don’t stop moving, the city is ours.“
Redacted from Spanish.
stages
Brainstorming
Conceptualization
Moodboard Creation
Illustration
Brand Collaboration
deliverables
A complete project handout was submitted for review to a panel of judges. This included research, moodboard, concept and a cohesive set of designs used for screen printing on t-shirts, embroidery and iron patches.
